Markting plane project Essay Example | Topics and Well Written Essays - 2000 words

Markting plane project - Essay Example This offers a tremendous opportunity for the sale of optimum whey protein to the market. Consumers have become price conscious and have developed a need for affordable health products. Optimum whey protein will meet such a need by offering the products at cost effective prices. Recent market research studies indicate that consumers are also very conscious of their health and the content of what they consume (Brewer 95). Optimum whey protein contains high levels of proteins and less of carbohydrates which maintain good health. It also has very few side effects on consumers hence favorable for consumption. In recent years, consumers in the market for health products have shifted their preferences to demand more of products with natural tastes. The consumers have also increased their demand for products with high levels of proteins as they aim to boost their health. This is a wonderful opportunity for optimum whey protein to thrive because it contains high levels of proteins and low levels of carbohydrates. There has also been the entrance of new health products which have increased competition in the market. In the last five years, there has been increase in the demand for optimum whey protein among young professionals. This can be attributed to the fact that most of them are making efforts to keep their bodies healthy. The growth of the market for optimum whey protein is estimated to be about 5 percent each year. This growth has been consistent in the last five years and analysts record that the market may grow by 7 percent in the next five years (Brewer 57). The market growth has been characterized by increases in demand especially among athletes in the field of body building. The product has recorded an increase in usage among body building athletes because it contains high levels of protein, which is an important supplement for body builders. Clients in the market for health products consider a

Uncertainty reduction theory Essay Example | Topics and Well Written Essays - 500 words

Uncertainty reduction theory - Essay Example I did not want to speak up, because of the fear that I may offend my new friend, but still, I wanted to express my-self. However, through the axioms of the uncertainty reduction theory, I was able to create and maintain a positive relationship with my friend. Thee first principle that was applicable to my relationship, was based on the ideas that Berger proposed, concerning verbal communication. This is the first axiom of uncertainty reduction theory (Rodriguez, 56). According to this axiom, an increase in the level of verbal communication between strangers manages to reduce the rate of uncertainty. This was directly applicable in my relationship, because I constantly maintained a series of verbal communication with my new friend. The next axiom is non-verbal warmth. An increase in non-verbal communication has the capability of reducing uncertainty. This includes smiles, head nods, hugs, etc. These were widely used in my relationships, because I constantly smiled on my new friend, whenever we met. The third and the fourth axioms involved information seeking and self-disclosures. Under information seeking, the parties to the relationship are involved in looking for information about each other. These types of information include the likes, the dislikes, the culture, the age, and other attributes of their friend. This is important because it would help in creating a relationship that is based on the understanding of the other person. Self-disclosure involves disclosing information pertaining to ourselves to each other. This was an important to my case, because I managed to explain to my friend all about my-self, my family, my likes and dislikes. This played a great role in reducing uncertainty between my friend and my-self. Due to my self-disclosure, my friend was able to reciprocate, and disclose more about himself. This brings us to the fifth axiom which is reciprocity (Baxter and Barbara, 108). Under this concept, when the uncertainty is high,