Rather than being a medium for western culture alone,the internet Essay

Rather than being a medium for western culture alone,the earnings actu solely toldy alleviate promote and strengthen the societies - Essay ExampleToday, social networking websites seem to have turned the whole world into one single social platform where mess belonging to different cultures and ethnicities communicate with each other and promote each others cultures (Tomlinson 1999). According to Hermeking (2005), fundamental influences of international cultures can be seen all over the internet today. Cross cultural marketing is being done to promote products from countries all over the globe including the non-western nations. network may be regarded as one of the reasons dirty dog the increasing trend of globalization in the world (Slevin 2000). It can be said that internet has become one of the best sources for whatever kind of information and communication throughout the world has become very easy after the advent of the internet. Business entities seem to have put interne t to use at its maximum capability and still a number of possibilities of innovative use of the internet pop up every day (Lengert 2000). So many significant business entities all around the globe have put their products on their website and users can easily view the features of the products and buy them online. Some of the significant organizations that conduct online business are Walmart and Amazon. Internet has made online businesses very easy and the best thing about using this resource is that it is not limited to a single society or a nation, internet can be used by anyone all around the globe and this has given the opportunity to non-western nations to preface their products to other parts of the world. Internet has not only helped non-western nations promote their cultures internationally through internet but it has also helped them boost their economies through the exposure of their potential in the global market (Slevin 2000). The internet is being used widely as a prima ry source for real time information all over the globe therefore it has become significantly easy for western entrepreneurs to access information regarding non-western nations, their human resource and the way business is conducted in much(prenominal) nations (Lengert 2000). The real time availability of such information has helped the non-western nations to present their potential to the international market and it has increased the probability of investment in non-western nations. IMPACT OF meshwork ON BUSINESS OF NON-WESTERN NATIONS Internet has played a very important role in promoting business of non-western nations in the global market. Internet is one of the reasons behind the increasing trend of Foreign Direct Investment in underdeveloped countries. Following is the analysis of increasing trend of international investment in non-western countries. Internet and Multinational Entities As mentioned earlier, internet may be one of the biggest drivers of globalization. The expo sure of the potential of the non-western nations to the international investment drove the attention of multinational entities to such countries (Park & Jun 2003). With the organic evolution in internet, it can be observed that investment in under